In the design world, it’s a common question. Are you or your business a wallflower?
According to the dictionary, the definition of a wallflower is…
wallflower [wawl-flou-er]
-noun
any person, organization, etc., that remains on or has been forced to the sidelines of any activity
We all remember what it’s like for the wallflowers in a high school setting. The brown stacked bleachers with one pulled out at the bottom. That was the hang out spot for many, just watching and waiting to be approached. While out on the dance floor, all the popular people were having a good time. They were making connections with others. What were the wallflowers doing? Waiting.
Do you want to wait to be approached, or do you want your advertising “make” others want to approach you?
Branding yourself, allows you to build a strong image. You want to be recognized and desired by your target audience. Colors, typography, logos, business cards, flyers, advertisements, you name it! Anything you do will be viewed as a desire and removes you from the “wallflower status.”
Become an “anti-wallflower.”
